Enigin Marketing

Enigin Fruit – Raspberry, Apple, Apricot and other tech fruits

enigin — Fri, 20 Apr 2012 12:55:31 +0000

Maybe you have heard with eager anticipation about the new Raspberry Pi, a super cheap small computer with usb, hdmi and networking for around $25, from a marketing angle it led me to thinking once again about branding. It seems ever so popular to go with a fruit for a tech company. Now I’m not suggesting the next generation of Enigin PLC’s Eniscope be called Mango, but you never know. Suffice to say that simple clear branding has proven successful time and time again but with one ever important condition, and what is that?

It is product, and product quality, a good marketing team and a good product usually go hand in hand, but not always. But where there is a super level of success they do. The greatest marketing campaign in the world will quickly bend to its knees if the product does not deliver.

This is so true in the energy saving market, where sadly you can find products that don’t deliver, often these can be well marketed. In stark contrast Enigin PLC offers products that deliver and often beyond expectation, their distributors are well trained experts at hunting out energy wastage and applying the right energy saving products to maximise savings. Something more is also on offer, Enigin is able to given a rock solid guarantee of energy saving, how is this possible? With Eniscope, this flag ship energy saving monitor, it clearly and simply displays your energy consumption before and after load-side energy saving products are installed. This makes energy saving visible in an instant, giving you the confidence that your money invested in energy saving products is doing what it should. Simply put Eniscope can give you the ‘before and after’ picture of the condition of your energy demand and usage in your building, before and after energy saving products are installed. Once Ensicope is installed it can give you those results minute by minute, with no need to wait weeks or months for confusing Utility bills to roll in, with their often non specific information. In addition Ensicope can be configured to monitor at a building, department, or even appliance level.

All this together means that when we at Enigin market our products we are blessed with the confidence that our products deliver and give the level of super success we require, as to the renaming to Mango that will have to wait

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Seeing is Believing - Sunday Savings!

enigin — Thu, 05 Apr 2012 07:00:18 +0000

Its only human nature to be more aware of what takes place in front of our eyes, ‘out of sight out of mind’ is often quoted as a human trait, and I have to agree. When running our own business’ part of the challenge is keeping everything in sight and mind, to that end there are endless amounts of software assistants to help manage your customers clients and projects. That is the beauty of Eniscope from Enigin, it monitors and informs you of energy usage 24 hours a day every day of the year, even when you are out of the office you can access your business’ energy usage and gain insight into productivity within seconds via a pc or even mobile device.

In a recent conversation with one of Enigin PLC’s Distributors he pointed out something fundamental to this theme, Sunday savings. Most energy managers or site managers will work a 9 to 5 Monday to Friday, there is rarely anyone monitoring site production and energy consumption on the weekends as the assumption is when production is on hold so is energy usage, not so. Often it is exactly at these times when energy is being wasted. He mentioned a small printing firm that don’t run their system on sunday and through Eniscope they are now saving $200 every Sunday.

He said “That’s very interesting because we made that installation in January 1^st when it was a Sunday, a holiday. So we made the electrical installation in a Sunday, the 1^st of January and the system has been running very well. I’m working on the testimonial of these companies. And they immediately saw energy leaks on Sundays. This is a printing company, and immediately they found leaks on Sundays and they found savings in every Sunday for about $200.”

How does Eniscope do this?

Eniscope measures your energy usage in Real-time, that means you can adjust your usage minute by minute make savings on your utilities bill, it also can tell you which department or even which appliance is using energy and how much, and when. This can in an instant highlight energy leaks you can then stop up with load-side energy saving products.

This all begins with seeing the issue in mind, Eniscope makes energy saving visible and effective. Massive savings are possible with this technology the first step is seeing. See more at enigin.com.

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This is no longer the future….

eniginenigin — Thu, 13 May 2010 16:59:52 +0000

….it is now!

What am i talking about? Blogs, plus internet marketing and social media marketing.

It was not that long ago that we were all talking about the future of marketing would be social media networking, and with the speed of a broadband connection that future is here already.

Here at Enigin we soon realised the full power of the internet and have built much of our business on web based communications and support - but social media marketing had not really launched until after we started.

Some people had started using social media 18 months ago but it was still a rarity.

Blogs were well established by then, and are still probably the best of the “new” marketing tools.

A good blog, honest and personable, help put a face on a company, that is only known through its brochure or corporate website. Blogs carry thoughts and comments by individuals or departments. They broadcast news on a regular basis, often without the hyper-marketing messages of the main sites.

YouTube was getting powerful for viral marketing 18 months ago and is ever more so today, but just for marketing YouTube is strong as video is an important part of any companies image, and blog.

At least it is pleasing to be part of an organisation like Enigin that understands the importance of social media and blogs in 21st Century marketing and the importance of using it wisely to let people know about who we are.

Of course in that time Twitter has been to t he fore, though I am not a great lover of the medium I see the role it can play. Facebook has also come into to play on the marketing side

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The Copenhagen Climate Change Summit….What does it mean for Enigin and your Energy Saving Business?

enigin — Mon, 14 Dec 2009 16:33:50 +0000

Unless you have been in a deep sleep for the last 4 weeks, you will know a major event has been taking place in Denmark’s capital, Copenhagen. It is something that has really excited us here at Enigin.

You’ve guessed it…….The UN Climate Change Conference.

World leaders have descended on the city with one clear aim, to reduce carbon emissions in order to help fight Climate Change. With countries like the UK, United States, China, Japan and many others confirming their commitment to fighting this massive problem, the future is looking very bright for organisations that operate within the Energy Saving industry especially if your working with Enigin.

So what does this mean for owners of an Energy Saving Business? Well it’s simple really…. John Cridland from the Confederation of British Industry believes that businesses are critical to the success of significantly reducing emissions. He says:

“After all, it will be business that delivers the new infrastructure and develops the products and services needed for the shift to a low-carbon economy”

This is fantastic news! Once leaders confirm what the targets are, the only way that organisations across the globe are going to be able to comply with them, is implementing Energy Saving initiatives to massively reduce their Carbon output. So guys…..there has never been a better moment to be involved in this sector. Success in life is often about timing and it’s very rare the right opportunity at just the right time comes along! So sit up and listen, the moment has never been better, Energy Efficiency are the words on everyone’s lips at the moment and demand for Energy Saving solutions is going through the roof, and at Enigin we are testiment to that.

Remember, ‘Energy Saving is the opportunity of our age’. Organisations are crying out for ways to dramatically cut costs and reduce emissions. This demand, let me tell you is not going to go away, it’s going to continue to increase, and increase at an astronomical rate.

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Marketing Enigin - What’s The Story?

enigin — Mon, 30 Nov 2009 10:08:44 +0000

A wise man once said “Business has only two functions – marketing and innovation”

That is not quite true here at Enigin, but the two factors are very important. Our aim is to offer innovative solutions that help make a difference to businesses and organisations globally. How do we make a difference? By providing clients with cutting edge technology which can help them to significantly reduce their energy consumption.

How do end users out there know about Enigin and its products? Simple…… Marketing!

In today’s world, everywhere we look we are exposed to advertising. Whether it is newspapers, the television, the internet or other media, there is just no escaping it.

So why do organisations with a product or service to sell decide to promote it?

Quite simply to increase sales! I mean, if you don’t advertise your business you’re dead in the water; word of mouth will only get you so far!

Ok, why is it that some so called experts claim that marketing your business is a complete waste of time?

Well I say that is rubbish, here at Enigin marketing is the driver for the various business divisions within the company. If we were to pull the plug on our advertising, the company would grind to a halt, things would simply stop! I hope this illustrates the importance placed on promotion, as without it we don’t have a business, and your business is no different!

However, aggressive marketing is one thing, but your message is another important factor to consider. Enigin has built a successful business within a very competitive industry, simply by being different. Our message is a simple one “we profit with integrity”, we offer cutting edge solutions to businesses that can give them an opportunity to make substantial savings on their energy consumption. However we market them in our own way, we put the emphasis on surprise and delight.

By that I mean our marketing message doesn’t focus on savings, our emphasis lies with highlighting how the product benefits the customer. This way when a client starts to see significant savings they are usually very pleased, as there has not been a level of expectation set, so to under promise and over deliver is key to our success in the marketplace. Whatever industry you are in it is vital that you apply the same principles if you want to secure your position in the marketplace.

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Contact us

admin — Mon, 16 Nov 2009 15:25:02 +0000

Well first and foremost thanks for visiting my blog! It was designed with you in mind really. My work at Enigin has many facets and should you come into contact with our products, services or potentially align yourself with us as a distributor or partner, chances are I have probably had some involvement in the process somewhere along the line. That is why I have set up this blog, I get numerous emails from people all over the world asking a variety of different things, to show that I do listen I thought it would be a good idea if there was a dedicated area on the web, where I can answer some of the questions that you have, and let others learn from it.

So really it’s a forum for us all to share best practices and I also wanted to use it as a vehicle to share news with you about any developments that are happening here at Enigin, so hopefully it should be a useful resource for all.

Should you want to get in contact and ask me something, please do! As I said I don’t bite and there really is no such thing as a stupid question, and you never know it could be something someone who reads the blog really wanted to ask, but was just a little scared to! So any burning questions about marketing, Enigin, our products/services or just Energy Saving in general drop me a line using the form below:

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