Marketing Enigin - What’s The Story?
A wise man once said “Business has only two functions – marketing and innovation”
That is not quite true here at Enigin, but the two factors are very important. Our aim is to offer innovative solutions that help make a difference to businesses and organisations globally. How do we make a difference? By providing clients with cutting edge technology which can help them to significantly reduce their energy consumption.
How do end users out there know about Enigin and its products? Simple…… Marketing!
In today’s world, everywhere we look we are exposed to advertising. Whether it is newspapers, the television, the internet or other media, there is just no escaping it.
So why do organisations with a product or service to sell decide to promote it?
Quite simply to increase sales! I mean, if you don’t advertise your business you’re dead in the water; word of mouth will only get you so far!
Ok, why is it that some so called experts claim that marketing your business is a complete waste of time?
Well I say that is rubbish, here at Enigin marketing is the driver for the various business divisions within the company. If we were to pull the plug on our advertising, the company would grind to a halt, things would simply stop! I hope this illustrates the importance placed on promotion, as without it we don’t have a business, and your business is no different!
However, aggressive marketing is one thing, but your message is another important factor to consider. Enigin has built a successful business within a very competitive industry, simply by being different. Our message is a simple one “we profit with integrity”, we offer cutting edge solutions to businesses that can give them an opportunity to make substantial savings on their energy consumption. However we market them in our own way, we put the emphasis on surprise and delight.
By that I mean our marketing message doesn’t focus on savings, our emphasis lies with highlighting how the product benefits the customer. This way when a client starts to see significant savings they are usually very pleased, as there has not been a level of expectation set, so to under promise and over deliver is key to our success in the marketplace. Whatever industry you are in it is vital that you apply the same principles if you want to secure your position in the marketplace.